This is the new 2012 Renault Pulse a.k.a. Nissan Micra 2011

After the Fluence and Koleos, here's the Pulse, the third of five models that Renault will launch in less than a year in the Indian market.

This is the new 2012 Renault Pulse a.k.a. Nissan Micra 2011
Produced in Chennai, the Pulse is actually a Nissan Micra hit the Diamond.

After the failure of the Logan in joint venture with Mahindra, and the abandonment of the project with Bajaj, Renault has revised its strategy in India.

In fact, we should rather speak here of the Alliance for the group's strategy is based on the Chennai factory, Nissan and Renault models which reign supreme on the chains. Recall that in 2015, this plant will have an annual production capacity of about 400,000 units.

With the Pulse, which is actually a rebadgée Micra Renault, the French brand has chosen the shortest path to gain ground and money in India.

Indeed, by limiting development costs, while benefits from an integration rate of 60%, the Pulse will be quickly profitable. Provided, of course, it is sold! Orders will also open at the Salon in New Delhi in January 2012.

Here is a step in the group's strategy in India where it is 5% of the market by 2016 or 185 000 200 000 units, depending on whether the Indian market is estimated to total 3.7 or 4 million units at that date.

To achieve this goal, Renault, and finally the group and all its brands except Renault will launch two more models including the Duster, which will appear on the chains of Chennai in 2012.

Indeed, after the Fluence is a Samsung SM3, the Koleos is a Samsung QM5, the Pulse is a Nissan Micra and a Duster is Dacia, Renault should we even say that the 1.5 dCi is the Pulse straight from the Red Bull of Sebastian Vettel, who has won in India. Oh, sorry! They did it!

Electric vehicles aside, if the strategy implemented by the group is fully consistent internationally, with one caveat on that set for China to Europe and especially to France, she deserves much more and frank explanations include the substance of the Renault brand.

You can not deploy the Diamond India, Brazil, Russia and elsewhere model with quasi low-cost and believe in Western Europe it is still covered with a mark of Crested general.

Author: AL
Source: Autolatest

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