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HISTORY JEEP

The origin of the term "jeep" is somewhat of a mystery; popular notion has it that the vehicle designation "GP" (for "General Purpose") was phonetically slurred in pronunciation, eventually becoming "jeep"; however, many claim that the more likely origin is a reference to a character from Popeye. Jeep started out as a military vehicle and was later considered a Willys-Overland model, so it didn't really originally have a logo unless you count the word "Jeep" in parentheses, which appeared in the same typeface from civilian introduction in '46 well into the '60s. Probably the closest thing to a Jeep logo appeared in '63 in the center of Wagoneer and Gladiator hubcaps and steering wheels. This was the same time Kaiser dropped the Willys name, changing the division name from Willys Motors to Kaiser Jeep Corporation and establishing Jeep as a stand-alone brand name. This emblem was a circle (in some illustrations looking vaguely like a stylized dendition of a Warn locking hub) with two gold quarters, two red quarters, and the "Jeep" name across the middle. After AMC's purchase of Jeep in 1971, the gold was replaced by blue.