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Latest news at 21.11.2019 | 03:40 EET

ISTORIC BUICK

BUICK Buick Motor Division's famous "tri-shield" emblem, basically three shields inside a circle, can be traced directly to the ancestral coat of arms of the automaker's Scottish founder ? David Dunbar Buick. The value of the Buick logo was noted in the early 1990s in a study commissioned by a corporate identity firm, the Schechter Group. A study of the impact of corporate symbols, it found that consumers' opinions can be helped [...]

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